Advertising is attractive information about a product, service, idea, etc. which is distributed in any form and by any means.

There are several main types of ads:

    Print advertising includes leaflets, posters, billboards, leaflets, stickers, catalogs, menus, letterheads, folders, greeting cards, envelopes, packaging, paper bags, calendars, souvenirs, and more.
    Outdoor advertising includes billboards, vinyl advertising, volumetric letters, totems, LEDs, and more.
    Internet advertising includes websites, logo banner design, identity design, search engine advertising, online catalog advertising, original advertising, email newsletters, email marketing, and more.
    Television and radio advertising including commercials.

Advertising has several features:

    Motivational is the most common function that encourages action, purchase, choice, etc.
    Education and upbringing show new ways of using known or unknown results, confirming certain morals, learning, and encouraging to increase the standard of living.
    Information function - provided and knowledge about communication products, services, or personalities.

The word advertising comes from the French reclaimed and from the Latin reclamo - I shout.